XY Financial Planning - “Smarter Dumb”
How do you tell an elder millennial audience (defined: people in their early to mid 30s) who probably should have already started saving that it’s not too late? By appealing to their eccentric millionaire fantasies without judgment, letting them know that their bizarre tastes aren’t dumb if they can afford it.
CW: Maggie Williams | CW: Michael Wellvang | AD: Jack Barnet
Direct Mail
Skymall meets the Robb Report. We created satirical junk mail full of ridiculous products, with a full-page payoff.
