Président - “Président Cheese Flight”

Président®, Europe’s leading cheese expert, wanted a Labor Day activation for the Covid-19 era. Solve found people whose European summer vacations were cancelled and gave them a European trip for their taste buds instead.

CW: Maggie Williams | AD: Jarin Simon | Solzetern Team: Mike Gaines, Olivia DeLorenzo, Annie Seng, Nicole Hawley, Alex Holman | CD: Brian Platt

RESULTS — Relevant and timely inspiration for foodies

  • Reached over 3 million consumers through integrated social campaign

  • Drove over 1k new visitors to brand website

  • Expanded brand’s organic reach by 15k through untapped genre of influencers

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We scoured social media for disappointed travelers with cancelled Eurotrips.

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In partnership with three flight attendant foodie influencers, we gave away the Président Cheese Flight, a trip to Europe in a box, complete with Président cheeses, gourmet European delicacies, recipes, and a 3-month subscription to the language learning app Babbel.

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