Lidl - The Super-est Market

Lidl is huge in Europe, but despite its 170 US stores, the Lidl love has failed to take off stateside. Until now. To reintroduce the wonderfully weird (by design) brand to the US market, MONO created a fully integrated campaign that is unlike anything else in the grocery category. The campaign highlights everything that makes Lidl special — from the quality meat and produce, to the unmatched bakery items imported from Europe, expertly curated selection, the wink of surprise, intuitive layout, and jaw-dropping prices. It’s one single place with all this and more, so we’d never just call it a “grocery store.” It’s the Super-est Market.