Endeavor Health - Year 2 Campaign

The Chicago healthcare market is crowded with big names: Rush, Northwestern, and UChicago. And now, after a merger catapulted them to the third-largest health system in Illinois: Endeavor Health. To stand out, our work would have to be outstanding. Endeavor Health’s promise of empathy and expertise under one roof was our guide to breakthrough work.

To build on the success of our launch campaign, we crafted patient-centered stories, weaving Endeavor Health into each narrative. With director Ross Allen and local cinematographer Drew Wehde, we brought those stories to life.

The results: an anthemic love letter to health care providers that aired during the 2026 Olympic Games, two evergreen human-first stories, and a lovely out-of-home campaign. I could not be prouder of this team. I love this stuff even more than the launch work. It’s not good “for the category.” It’s just good work.