When they came to us, Dupe Loops didn’t have a name. All they had was a recipe, but it was the holy grail. Something that’s been promised before, but never delivered until now: a gluten free, allergen free donut that tastes like an OG, raised & fried donut. The real deal. When MONO got the call to develop the brand from the ground up, our task was to create a brand as original and unforgettable as the donuts themselves.

Because Dupe Loops is different from every other donut, they needed to announce themselves boldly. To do this, we created a look and feel that will get them noticed in a crowded market. The voice is confident, but owns its awesomeness with a dry deadpan wink.